Coldwell Banker News

Cendant Real Estate Services and Spot Runner Announce Strategic National Alliance
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February 26th, 2006
The Real Estate Services Division of Cendant Corporation (NYSE: CD) and Spot Runner today announced an agreement for Spot Runner to provide preferred pricing on its premium television advertising production, planning and media-buying services to Cendant's more than 9,000 U.S.-based affiliated real estate brokerage offices and their 260,000 affiliated sales associates. The agreement provides affiliates of Cendant's real estate brands -- Century 21(R), Coldwell Banker(R), Coldwell Banker Commercial(R), ERA(R) and Sotheby's International Realty(R) -- and real estate brokerage operations owned by its subsidiary NRT Incorporated with preferred pricing on TV commercial development costs while taking advantage of a selection of several hundred branded television commercials customized for Cendant's brands by Spot Runner. Spot Runner will showcase its platform at the Cendant brands' respective international business conferences and conventions in mid-February and early March. The program will be rolled out to Cendant-affiliated brokers and sales associates during the next several months.

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