Nation’s First Children’s Resale Franchise Reveals Business Model for Future.

Ann Arbor, MI – The Children’s Orchard “store of the future” and refined franchise model has arrived, racking up increased sales and high marks from its core customer base of spending-conscious, Internet-savvy moms and their kids.



As it celebrates its 30th anniversary, the children’s upscale-resale concept isn’t standing still. Larger stores, a reconfigured layout, and an emphasis on convenience and shopability are just part of Children’s Orchard’s commitment to meeting the needs of moms and their kids. On the heels of introducing no-appointment-needed Walk-In Buying (with the industry’s only 20 minute guarantee) and seasonal Tent Sales, in March 2010 Children’s Orchard rolled out its online store at www.childorchstore.com. The addition of these new elements to its business model, first tested at the company’s flagship location in Ann Arbor, Michigan, have helped to increase store inventories, boosted customer traffic and satisfaction, and resulted in an overall increase in store sales.