Richard F. Whitaker, former Coverall Cleaning Concepts executive and successful Coverall Master franchisor, joins Coverall Mountain & Pacific’s Senior Leadership Team as Director of Franchise Operations on January 2, 2008. Whitaker will be responsible for overseeing the Regional Directors in each of Coverall Mountain & Pacific’s four regional offices—Carpinteria, Fresno, Los Angeles and San Francisco. He will also be responsible for launching regional offices in Salt Lake City, UT; Boise, ID; Albuquerque, NM and Reno, NV. Whitaker’s primary focus will be to train and support franchise owners to bring a higher level of service to Coverall Mountain & Pacific’s customers.
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