A new women's fitness and weight loss studio called Contours Express will open March 6 at 95 Whitaker Lane next to Kut 'N Kountry hair salon.

Owner/operator of the franchise, Kathy Cooley said the studio provides a fun, friendly atmosphere where in just 29 minutes women of all fitness levels can improve the way they look and feel about themselves.

"The CardioFit exercise system with weight-bearing equipment was designed especially for women and helps develop lean muscle, increase metabolism in improve bone density," Cooley said.

"Our workout routine is called circuit training, which is designed for quick results. A member will rotate through our twenty-piece circuit for a 29-minute period," she said.

A cue tape, musical with verbal cues, announces when it is time to rotate to the next machine or jogging station every 45 seconds on the studio's stereo system.

The Contours Express facility has 10 exercise machines that are adjustable to the individual's needs and work every major muscle group, 10 jogging mats, an air bike, rebounder and an elliptical machine for warming up.

Workout cards with clipboards are available for members to carry with them from machine to machine to record their weight and repetition improvements.

"This, in combination with a proven, easy ""to-follow weight loss system can help women quickly reach their most personal goals," Cooley said.

Following the prescribed circuit can result in burning up to 600 calories per session.

Most clients use the studio three times a week.

Membership at Contours Express involves a one-year commitment which allows full use of the facility during business hours. One-time membership fee plus a monthly fee gets the client access to a low-stress exercise environment that produces results.

Potential members can show up in workout or street clothes, sign the paperwork and pay and start our immediately. No appointment is necessary to join.

"We are looking to provide women of all ages and fitness levels to enjoy and improve physically and mentally within a comfortable environment," Cooley said.

Cooley and her husband have lived in Fallon for nearly 30 years and have owned several businesses in town including the former Stop'N Shop Market on South Maine Street near the museum.

Her interest in the national women's exercise franchise started when she visited Southern California and stopped by a Contours Express studio in Northridge.

"I had so much fun doing it, I decided to open one here," she said.

Contours Express will be open weekdays from 6 a.m. to 8 p.m. and Saturdays from 8 a.m. to noon.

The phone number is 423-FITT (3488) which will have a recording on it until the studio opens on March 6.

A Chamber of Commerce ribbon cutting is planned for March 7 at 10 a.m. at the studio. Discounts on sign-up fees will be offered during that time.


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