The 11th edition of the Salone del Franchising e del Commercio Innovativo [Franchising and Innovative Trade Expo] is a place for meetings and exchanges that is attended by the major representatives and economic players in franchising for Southern Italy, with a significant number of operating franchisors in attendance.
Previous editions of the Expo have achieved significant success, with some 9,000 visitors, divided among the public and those in the industry. All this because the aims of the event can be traced back to a desire to give an additional boost to Italian business and with this, to increase employment in the South; to create guidelines for good franchising; to reward those in the business who are socially more aware and committed; to create attention, participation and synergy.
March 2008 Franchise Exhibitions Across the World