Customers win with purchase of a Dazzler.

Minneapolis, Minn. (October 1, 2009) – This fall, Häagen-Dazs is celebrating its popular line of Dazzler™ frozen desserts with a scratch and win promotion rewarding customers with free and discounted Häagen-Dazs products.

Customers purchasing a Dazzler dessert simply need to scratch the ticket they receive with their purchase to win an array of prizes including money saving coupons, free bottles of water and free Dazzler desserts, while supplies last. The promotion comes as Häagen-Dazs celebrates one of the menu items that has been a customer favorite for more than a decade. New in-store Dazzler dessert signage and décor is being introduced to add color and vibrancy during the promotional time period.