MINNEAPOLIS, Minn.– In honor of the company's 50th Birthday Celebration, participating Häagen-Dazs Shop locations are hosting the first ever Classic Shakes Scratch to Win promotion. Classic Shakes are available in the company's three original flavors of vanilla, chocolate and coffee. Each Classic Shake purchase comes with a Scratch to Win game piece that is guaranteed to bring a smile to any ice cream lover's face, according to Julie Fleigle, Brand Manager of Häagen-Dazs Shoppe Company. Every card is a winner, with prizes ranging from free scoops of Häagen-Dazs ice cream to a Grand Prize of free Classic Shakes for a year.