Italian coffee specialist Illy is bringing its premium coffee franchise to the Middle East with its first outlet scheduled to open in Dubai in the second half of 2008.

The exact location is confidential but will be in "one of the most prestigious shopping malls in town", explained Illy export area manager Francesco Cassani.

Dubai is the first stop for the Illy franchise, which will see the brand set-up in 50 locations in the region over the next five years.
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