In the field of communication, Rent A Car has turned towards television media for the first time by sponsoring Téléfoot, counting on its repetition over 22 weeks showing approximately 150 x 6 second billboard ads between April and October. The television campaign is relayed in the specialized press main titles aimed at the professional market, enabling them to reinforce the impact of their notoriety: Commerce Magazine, Artisans mag, Le moniteur des BTP, Le Nouveau Courrier, Défis, L’entreprise…