Pump It Up, the nation's largest franchise of giant, indoor inflatable playgrounds, plans to open a location in the city.

The company is searching for real estate in Vineland, said spokeswoman Lynne Snyder.

Pump It Up locations host birthday parties and other events that feature a variety of inflatable structures for children.

"We decided to expand into the Vineland area based on the density of families with young kids, and also, a ripe demographic of community and family-minded entrepreneurs that make the most successful Pump It Up franchisees," said Gordon Keil, the company's chief executive officer.

The franchise fee for a Pump It Up location is $40,000 and total investment costs range from $287,000 to $771,000.

Pump It Up began franchising in 2003 and now has more than 170 locations nationwide, and more than 70 in development.
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