Newly Styled Spas in Virginia Market Set Stage for National Growth



(Fenton, MO.)—If there’s anything soothing the country’s economic anxieties, it’s the spa industry where revenue upticks are giving good face to commerce. And with more consumers opting to primp instead of skimp, Fenton, Mo.-based massage therapy chain MassageLuxe is indulging in some makeover therapy of its own.

This summer, MassageLuxe unveiled a luxurious new look and logo for the opening of its newest location in Virginia Beach, Va. Washed in a muted palette of burnt orange, taupe, teal and tan, MassageLuxe’s redesign ushers in a fresh era for the growing company, which currently has 400 locations under development within a 10-state market.

Todd Beckman, president and founder of MassageLuxe, says the national rebrand keeps the company ahead of the trends it defined since opening its operations in April 2008.