Competition `Knot’ a Problem for Local Business Developer & Up-and-Coming Massage Membership Franchise.

ATLANTA – Local business developer Tom Gustoff is planning to open the doors to Atlanta’s second Massage Heights retreat with the help of Randy Merrill, Gustoff’s newest strategic partner. This location will be the second of 20 locations set to open in the Atlanta market, treating tense, stressed-out Atlanta consumers to a luxury spa massage experience at an affordable monthly rate.

Executives of the San Antonio-based franchise company say Atlanta is a prime location for expansion based on 34 key components of research showing an ideal match to Atlanta’s population, psychographics, demographics, economic climate, spending habits, competitive landscape, real estate, etc.

Randy Merrill, an Atlanta native, is taking the lead on opening the Buckhead Massage Heights location in the next two months at 2900 Peachtree St, in the heart of thriving Buckhead. Since the young age of 25, Merrill has been exercising his entrepreneurial skills within the health and tanning industries and sees the massage segment as the perfect fit to round out his portfolio.