Calling McDonald’s 2008 Olympic Sponsorship “the most innovative ever” in a webcast today, Mary Dillon, McDonald’s Global Chief Marketing Officer, detailed the company's plans to bring the Olympic Games to life for customers around the world. As a proud partner of the Games for 40 years, McDonald’s has created unique programs for Beijing, ranging from a once-in-a-lifetime opportunity for kids to a cutting-edge web-based Alternate Reality Game (ARG) featuring Olympic track and field legend Edwin Moses.
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