McDonald's Portugal is to launch a mobile couponing programme through which participating consumers can receive discounts via their mobile phone, verify them at on-site kiosks (provided by Gavitec and NeoMedia Technologies), and then print out and use the mobile coupons in-store. McDonald's has been working with Gavitec AG, mobile operator TMN, and Gavitec's software development and systems integration partner TopSolutions, to implement the kiosk-based m-coupon programme. Customers of TMN receive their coupons in the form of a 2-dimensional code sent to their mobile phone. Those who are not registered with TMN can also request coupons by sending an SMS to a special McDonald's number. During happy hours (3pm to 7pm), those with Bluetooth-enabled phones can also gather extra discount codes wirelessly in and around McDonald's restaurants.


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