McDonald's announced its sponsorship renewal as FIFA World Cup Sponsor with FIFA (Federation Internationale de Football Association), the world governing body of football (soccer), through 2014.

Continuing its tradition of supporting football on both the global and grassroots levels, McDonald's has been a longtime champion of football for more than 25 years and has served as an Official Partner of the FIFA World Cup since 1994 in the United States, 1998 in France, 2002 in Korea and Japan and 2006 in Germany.

As a FIFA World Cup Sponsor through 2014, McDonald's has global rights to both the 2010 FIFA World Cup South Africa and the 2014 FIFA World Cup yet to be selected on the South American continent.