Pizza Hut will not increase its prices despite its campaign to differentiate itself from rivals and at the same time grow its business.

Central to this campaign is Enhanced Dine-In (EDI), which is expected to transform Pizza Hut from a quasi-quick service restaurant to a casual dine-in chain of restaurants.

“We will transform our outlets into casual dine-in restaurant. We will not increase our prices despite this.

“We believe our customers will come back again and again and this actually will benefit us in the long run,” said QSR Brands Bhd group executive director/chief operating officer, C.W. Toh, to the media after launching the company’s new product, Pasta Perfetto, in Kuala Lumpur today.

QSR is the operator of operator of Pizza Hut.

Toh said Pizza Hut would spend more than RM2 million on advertising and promotion for this product.
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