Private equity firms acquire leading multi-channel direct marketer

ATLANTA, GA (March 3, 2010) – Roark Capital Group, an Atlanta-based private equity firm, and Entrepreneur Partners, a Philadelphia-based private equity partnership announced today that they have through affiliates acquired Peachtree Business Products, a Marietta, Georgia-based multi-channel direct marketer of specialty business products and marketing materials for residential property managers, parking facilities and other end markets. Entrepreneur Partners contributed its portfolio company AmeriFile, a St. Louis, Missouri-based direct marketer of specialty business products to physicians, dentists, veterinarians and other healthcare practitioners. A Roark affiliate provided the equity required to finance the acquisition.

The combined business, which will be headquartered in Marietta, provides rapid turnaround, customized solutions via catalogs, direct mail, the Internet and call centers to over 250,000 small business customers nationally. By leveraging its proprietary database with its customers’ unique design specifications, Peachtree can rapidly replenish high-quality personalized products in an easy and cost effective manner, allowing small businesses to act and feel like big businesses.

Bruce Newman, CEO of AmeriFile, will run the combined company. Steve Wexler, Chairman of AmeriFile and former owner of Medical Arts Press, will continue on as Chairman of the combined business, and Scott Luntz, an experienced direct marketing executive and founder of Fairfield Mint, will also join the board.