Fast-Casual Chain’s `Lotz Better’ Brand Yields Immediate Results



Austin, TX – Fast approaching its 40th birthday, Schlotzsky’s, the home of The Original™ round toasted sandwich, has decided to shake things up in a big way. The 350 unit fast-casual restaurant has introduced an entirely new brand image that is attracting new kinds of guests and refueling franchise growth around the country.



The brand reinvention, which is literally and figuratively “All ‘Round ‘Lotz Better,” includes a new prototype restaurant featuring vibrant colors, playful slogans, contemporary furniture and artwork, and a partnership with sister company Cinnabon that offers franchisees two brands under one roof. Schlotzsky’s also introduced a new service model where crew members hand-deliver food to the tables. Everything, from tables and chairs to circular-themed local photography featuring tongue-in-cheek phrases is contemporary and … round.