Smoothie King Franchises Inc. held its 2009 Franchise Conference June 12 and 13 near their Covington, Louisiana-based headquarters at the Hilton New Orleans Riverside Hotel. Themed Believe It Achieve It, the conference featured keynote speaker Troy Hazard, corporate speaker and author of The Naked Entrepreneur: A Millionaire’s Journey from Fear to True Wealth. Over 300 Smoothie King franchisees and executives were in attendance.