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Systino Takes Over Franchising with ‘Customer Loyalty Meets Social Media’ Approach < United States > December 30th, 2010 Web-Based Software Measures Customer Satisfaction, Provides Actionable Steps for Franchisors.
Alpharetta, GA – The recession, the boom of social media networking and rising concerns over online reputation management has created nothing less than the perfect storm for Systino to explode in franchising … and it has. Since first being introduced in 2008, the privately-held software company has doubled in revenues and clients each year. With an additional 25 franchise brands signing on for its web-based customer retention and referral program in 2010 alone, Systino is on track to grow its client base to nearly 300 franchise companies in the next few years. Named for the Greek word "systino," which means to recommend or introduce, Systino software is rapidly catching on among both established and emerging franchisors for its ability to measure customer loyalty, as well as provide them with actionable steps for both happy and disgruntled customers. Another huge draw of Systino is that it allows franchisors to take control of their online reputations by addressing dissatisfied customers before they post complaints on Yelp! or similar public review sites, as well as giving satisfied customers the opportunity to share their positive reviews, along with coupons, with friends on Facebook, Twitter and LinkedIn. |
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