As more Americans seek healthy dining options, many restaurant chains have responded by introducing “low fat” and “low carb” items to meet this growing consumer demand. Following a national outcry to fight obesity, diners are turning away from deep fried foods and seeking more nutritious balanced alternatives. Canadian quick serve franchise, The Extreme Pita, is setting a new bar in convenient healthy dining. As a concept that has offered only fresh and healthy foods since opening their doors eight years ago, this trend puts The Extreme Pita in a position for high demand and growth in the U.S.

The Extreme Pita, best known for its fast, fresh, nutritious and large selection of pita sandwiches, is set to launch an aggressive U.S. expansion plan to dominate the healthy dining market. Started by brothers Alex and Mark Rechichi in 1997, the franchise has grown to 152 locations in North America. Gobbled up by customers throughout Canada, the company also has seven locations in the U.S., and expects to have 180 by the end of 2008
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