Dubai, U.A.E. 1st July, 2010 – The Hershey Company, known as The Chocolate Company in the United States, has appointed Retail Is Detail L.L.C. to open its first Middle East Hershey’s Chocolate World store in the world’s largest shopping and entertainment destination in the world, The Dubai Mall, U.A.E. Hershey’s Chocolate World represents fun, happiness and excitement and offers a wide array of Hershey products for people of all ages.

Retail Is Detail L.L.C. has signed exclusively with Hershey’s for the expansion and franchise rights of Hershey’s Chocolate World in the Middle East and South East Asia. The company intends to launch more Hershey’s Chocolate World concept stores in both continents within the coming months.

Fun, sweetness and adventure awaits at Dubai’s Hershey’s Chocolate World. You’ll be greeted by a giant Hershey bar & Kisses character as you enter this delightful world of excitement and entertainment devoted to all things chocolate. The store offers more than 300 Hershey’s products including giant chocolate bars, Hershey memorabilia, and even customized products.

Capture your special experience at Hershey’s Chocolate World with Hershey’s Moments! Using special Green Screen technology, you can now customize your very own Hershey’s Chocolate Bar or Hershey’s Syrup Coin Bank. Create your own special Hershey’s moments by having your picture taken and coming up with personalized messages to place onto your Hershey’s Chocolate Bar or Hershey’s Syrup Coin Bank that will be unique to you and your love ones.