Tempe, AZ – A few weeks ago, most kids didn’t know what a roto launcher was. Now, it’s one of the hottest gadgets found exclusively in the new Goodie Bags from Pump It Up, the nation’s largest franchise of indoor inflatable playgrounds committed to helping families across the country stay active and safe.

The spiraled plastic wand that shoots circular discs is just one of a variety of interactive goodie bag items that promote physical activity, in stark contrast to the candy and chotchkies that kids bring home from most other birthday parties.

The new Goodie Bag was developed after Pump It Up commissioned brand marketing firm C|3 (Creative Consumer Concepts) to determine what moms and kids are really looking for in their goodie bags. As a result of extensive research, they found that while 90 percent of moms view the goodie bag as a necessary element of a birthday party, it is also the most stressful part of throwing the celebration.