The company is launching a new marketing concept with la Tercera. After having successfully launched the Tchin Tchin concept (a second pair of glasses free for only 1€ more), Alain Afflelou can see further and proposes LA TERCERA d'Afflelou, a third pair of glasses for 15€ more. The company’s aim is to encourage its clients to have a classic frame for work, an original pair for going out and current glasses for sport… No need to compromise! With over 200 frame models guaranteed for 3 years.