Kansas City-based Valentine Radford started the marketing communications company specifically to serve its Pizza Hut account, the company said in a written release Wednesday.

The new company has five employees in Valentine Radford's Kansas City office and four in its Dallas office, said Stuart Myers, president of United Marketing Communications. Valentine Radford formed the company in January, Myers said.

The Pizza Hut account brings Valentine Radford about $16 million in annual billings, which is about 25 percent of the agency's total annual billings, President Ernie Capobianco said.