Direct mail brand prepares for new ownership, expansion in Sacramento.
(Sacramento, Calif.)—When Peter Janssen, owner of the computer repair and service stores BytesOnsite.com, heard about Valpak earlier this month, he was apprehensive about the direct mail brand’s effectiveness. “Who uses coupons,” he thought. To his surprise, however, thousands of people throughout the Sacramento area do—and Valpak, the most recognized direct mail brand in North America, has served as an excellent tool in driving traffic through his business’ doors. Especially with the downturn in the economy, the brand’s trademark blue envelopes have become even more ingrained in consumers’ lives.